Boost Your Real Estate Sales with these Photography Trends of the 2020

No! We never required a pandemic to realize how important real estate photography is, but to our surprise the year 2020 has brought in some drastic shifts in the form of opportunities as to how industries should be working and real estate is no exception to this change.

As we all understand that buying or even renting a house for oneself is a costly affair which involves a lot of decision making, hence putting up wide angle photographs of the property and its spaces or rooms is way too mainstream and simply not enough to engage the buyers to it. There are certain standard for real estate listings which are essential to grab attention of the buyers.

As it has been witnessed that real estate industry is one of the fastest growing industries as over the past few years it has grown many folds especially in terms of new technology, where its adaptability to change is phenomenal.

For real estate sellers to get outstanding results its crucial to adopt to cutting edge technologies and digital tools to showcase their properties as majority of people who are looking for properties online consider photographs a valuable feature that leads to the final purchase. Here are a few real estate photography trends that will uplift the demand and sales of a property.

 

Design Mobile friendly websites

It is a no secret that during the entire 2020, the screen time of everyone has increased as people have more time and less tasks to do. As compared to other devices, the mobile phone is a compact and a convenient source to search everything online; as statistic show that most traffic generated on the website is through mobile phones it becomes vital for the realtors to optimize their websites as per the same.

The page setup, screen display, loading time and rest everything on the website needs to be at pace with what one sees on other devices like laptops or tablets. It is also a job of the photographer to click images that would fit in as per the mobile device framework.

In order to convert the lead it is important for the property photographs to engage and involve the buyer, especially in the case of mobile phone as the screen produces single result there are chances of buyer moving forward to the competition if one is not attracted towards the image.

So if your images aren’t of great quality or not as per the mobile device view then there are chances of losing out on an important and potential buyer.

 

Partner a photographer

A good photographer is worth a thousand photos and it is highly recommended to stick to one who understands as well as implements your requirements. Once you work with a photographer, you set ground rules with them on what is to be done and how it’s going to be done. They understand the need of an hour and proceed accordingly which is quite mutually beneficial for long term relationship. Changing a photographer frequently may or may not be financially a plus point but on the basis of work front it could be, as every time you hire a different photographer you will have to start from the scratch by explaining the requirement and setting ground rules which turns out to be a lengthy process which could be easily avoided if one has the same photographer every time.

A known photographer who has worked for you before will produce results in a time period while you are explaining the requirements to someone who will be new to your real estate properties.However you can also take help to hire real estate photo editing experts from industry.

 

3D- Virtual Tours

With an increase in online presence the Real Estate industry has emerged as a service industry which requires showcasing the properties in the best possible way to the potential buyers.

It is a sense of feeling and connection a potential buyer should get while they look at the photographs of the properties which seems a bit too simple in case of 2D photographs.

There were times when people used to visit different physical locations before making a purchase but with a change in time the scope of physical appearance has reduced to the screens. In order to give potential buyers a feel and connect to the property a 3D virtual tour of the spaces can be introduced. The 3D virtual tours gives the buyer the exact idea, dimension, look and feel of the property as it is in real.

Bridging the gap of this virtual and real world it lets buyers walk through the layout of the house and lets them decide the best fit for themselves. Though a 3D virtual tour is a new trend to the industry but it is in demand as photographers take 3D pictures and videos frequently. It is appreciated by the buyers if one has this feature for the property.

 

Ariel Views

There was a time when aerial views were either taken from the skyscrapers or a helicopter was hired to take the shots of the property. The latter option did cost the sellers huge amount of money. This was the only reason why such a method was rarely used as a real estate photography option. But since drones were developed, the entire definition of aerial photography changed for the good.

Whole process of Aerial photography transformed since drones came into the picture. A camera is attached to the drone which can easily fly over the property to shoot videos and photos. The drone operator controls the activities of the drone as well as he gets to see what exactly is been done in order to check whether all the requirements related to photographs and videos are been fulfilled.

The best part of the aerial view is that it gives you the idea of the entire property and where actually it is in terms of location. It tells you about the neighborhood and nearby vicinity for a better decision to be made whether as a buyer may find a property attractive but also wants to be sure about its location. Though a popular trend but Aerial photography is the least kind followed by many real estate seller, so in order to produce a different requirement from that of competitors it’s a nice option to provide aerial views to the potential buyers.

 

Virtual Staging

An empty space is just like a blank canvas…unattractive! But when we fill colors to the canvas, it becomes alive and attractive, so is the case with virtual staging. Virtual staging helps in filing up the blank, unused or unattractive spaces which make a property not up to the point for a standard sale. While making a choice online a potential buyer is most likely to choose a well furnished property. This is because furniture gives volume to a property whereas a blank property leaves a potential buyer confused as to what they shall do with the available space.

Virtual staging presents the properties with options as to what the buyers can do with the spaces, how they effectively can utilize the unutilized. There is question that pops up is that how virtual staging is beneficial over real staging. Well to start off Real staging takes a lot of time as well as requires a lot of investment which may not be possible for all the sellers. And even if sellers afford it once it will further require maintenance. Also once a real staging is done it cannot be changed frequently whereas in case of virtual staging if one doesn’t like it in one go it can be changed anytime without giving any second thoughts about investment or time.

 

Building an Online Presence

Whether Pandemic or no pandemic, in the world of advancing technologies at every nanoseconds it is a quintessence to have an online presence, else neither the seller will be able to sell nor will the buyer be able to buy or rent a property he desires.

A lot of online real estate businesses have been established over the past few decades which act as a platform between a buyer and a seller. No matter what size of the realtor anyone can showcase the available property by signing up on the platform. A big player can also have their own website for selling off their properties. Reaching out to the potential buyers was never so easy but it is a perk of been a part of digital environment which bridges the gap which was pertaining in yesteryear where real estate sales was a tough task.

Also an online presence gives buyers a sense of faith and confidence in the seller where they get to interact and clear their queries before proceeding with the property. It is through this online presence the world has become a smaller place with abundance of options as well as opportunities.

2020, as we know is the year of both struggles as well as opportunities, but these trends are here to stay for a longer while than a pandemic, so why not explore the horizon and make the best of what we can.