What is Fashion Photography and its type?

Fashion Photography is one of the biggest and most celebrated forms of photography which has gained much popularity in such a short span of time. Fashion is celebrated across the globe as it helps the human race to express themselves in a manner which differentiates them from another.

Fashion houses, magazines, top clothing, footwear and accessories brands are always on the hunt for fashion photographers who can not shoot models wearing their products in the most unique and fashionable ways but also provide professional high end photo editing services to make them look as real as possible.

Fashion photographs as we can understand are all about the clothing, footwear, cosmetics, accessories and everything related to fashion and less about the person wearing it, these very images are used in marketing the brand that make up the part of magazine covers, newspapers, social media posts, advertisement campaigns or any other form of communication which makes people take interest in the product with an aim to desire it for their own purpose and use.

Although there is high demand for fashion photography, there are only few talented and knowledgeable photographers who dominate the industry with their immense photography skills that makes their work stand out and accepted in the industry. Hence we can say that this particular segment of photography i.e fashion photography has a huge potential for growing photographers who have an inclination towards the glamorous world of fashion.

Just like fashion has different styles for clothing and accessories, fashion photography also has different types of styles that are portrayed across the globe. To name a few styles that are growing and gaining popularity amongst the crowd are kids fashion photography and street fashion photography.

Lets see how kids fashion photography and street fashion photography are making the fashion world more desired and accepted by the people.

Kids Fashion Photography

It is no surprise to us when we see adults getting dolled up for a fashion photoshoot but soon the adults dominated fashion photography segment is getting a cut throat competition from kids.

As more and more brands have come into play the requirement for these products to be marketed has skyrocketed. Keeping the mindset intact which would decide the buyer preferences the different brands are using kids as models for their marketing campaigns.

Moreover it is the modern parents who want the best for their kids in all aspects and are open to let their kids volunteer for the shoots is also one of the reasons for the boom in kids fashion photography. Also the fashion lovers who have become parents are always on a search for the best fashion for their kids and seeing other kids on board of the fashion magazines and marketing campaigns gives them a sense of confidence and trust in the product for their kids.

Hence having a kid as a model for kid’s products is more relatable to the audience as to having an adult as a model in brands which are designed for the kids.

The only difficult task faced by kids fashion photographers is to prepare the little one to pose as per the requirements of the shoot, this challenge anyhow can be overcomed by lending a friendly hand and explaining things right from the beginning. Remember a good kids fashion photographer works inside out of the studio or venue by making the kids more comfortable about the shoot.

Street Fashion Photography

Photography is a form of art which cannot be put under fixed ground rules as it would just lose its essence. Street Fashion photography is a form which has evolved many folds with respect to fashion photography. As one cannot restrict fashion to just one particular place because it's present everywhere. Fashion is indeed beyond Fashion weeks, magazines and studios.

Street fashion photography also named candid photography is shot on natural and everyday environments like streets which is beyond the set up of studios or professional hitech environments which are highly designed for fashion photoshoots.

The basic purpose of street fashion photography is to help the audience connect with their natural environment. As the models are clicked on busy streets or everyday locations, this form of photography depicts a level of comfort.

The final pictures of the street fashion photography can be used for catalogues, brochures, marketing campaigns for social media pages as well as for personal portfolios of the models or photographers.

Although the models can be preferred for street fashion photography but the talented and skilled photographers also prefer to shoot regular people to portray the raw and regular style of fashion preferred by people on a daily basis.

Thrilling as it may seem, street fashion photography can bring in challenging situations like busy streets, restriction on photography at some premises, weather conditions and much more like comfort of the model, privacy of people on the streets. These challenges can be overcome by experience and presence of mind of the photographer as they grow upon the technical and interpersonal skills from time to time.

Fashion Photoshoot

Fashion, as an industry, is very demanding and to break through it as a fashion photographer requires outstanding skills. Only great work which is engaging, technically sound and unique get appreciation and acknowledgement from the legends of the fashion industry as well as others who will see and come across the work.

Fashion photoshoots work as gateways to getting into the fashion industry as a fashion photographer. Photographers, as they work on fashion photoshoots get the hands on experience which help them refine their skills over a period of time.

There are certain prerequisites which are to be followed while going ahead with fashion photoshoots. The quintessence of not only fashion but any photoshoot is to have a proper camera which indeed decides the final result of the photo. Apart from gear, proper setup, lighting and equipment which facilitate photoshoot play an important part in getting amazing fashion photography results.

As we know that fashion photography is more about the brands of clothing, footwear, accessories and more that are part of fashion it is important to portray the same in the fashion photoshoots by uplifting its essence.