What is Virtual Staging? How is it Becoming a Potent Real Estate Marketing Tool?

Will you decide on a property after seeing the interior vacant space or would it help you if you have the entire space filled with all the furnishings? Of course, you will go with the latter one. As it provides you a comprehensive perception of how the interior design, space, and functionality will pan out. It helps to get a complete idea of how the property would look like.

This is what staging does for a property’s sale.

Property staging is not a new concept. It has been for years and decades where professional stagers used to furnish the place with relevant décor pieces and furniture to prepare it completely before listing the property. However, with technology taking over every domain, this one aspect has also get benefitted from the technological integration, with the introduction of virtual staging.

What is Virtual Staging?

Virtual staging is a process wherein stagers use software or program to furnish a property’s digital print. The virtual staging process allows for the use of furnishing and décor items to develop virtually staged photos of vacant homes. This ensures the production of realistic staged photos that can be tweaked and modified in the way you want to craft an appealing finish.

How Does It Work?

Photos of different rooms and spaces of a property, from multiple angles, are taken, and then the unit’s décor is virtually changed to fit in furniture and other elements to give a finished look to the property. This process allows the viewers to assess how the space could be filled by them afterward and how the finishing will look. They can picture themselves in that space, and evaluate how functional the space will feel. This process entirely transforms the whole look and feel of a vacant space, which could feel unwelcoming and cold otherwise.

Is Virtual Staging Worth?

First and foremost, it does away with the traditional, labor-intensive method of staging that involved a lot of time and effort. That mode of staging also meant the buyers had to visit the property which could be hard for someone far away. Virtual staging allows for real estate photo editing enabling changing one theme or one layout to another quickly, which was a hassle in traditional staging practice. A big aspect that has driven virtual staging massively in today’s times is that this functionality is fully digital and is way more cost-effective than traditional staging.

Virtual staging helps a unit to stand out from the others, even though from the outside they look the same (ideal for different apartments in the same building).

Virtual Staging for Real Estate

Almost 90% of the property search is done online nowadays. This is where the clients are for real estate agents. And this is where they can showcase the worth of their properties. By employing advanced photo editing services for virtually staging a property, real estate agents can move away from the time-consuming, labor-intensive traditional home staging and curate virtual property displays that can be created quickly and at a fraction of the cost compared to traditional staging.

What Benefits does Virtual Staging Provide for the Real Estate Industry?

Fast becoming a notion, the future of property listings depends on virtual staging. It is a great technology-savvy marketing tool that stands to give a major push to real estate agents and markets on how they market their sales.

There are several benefits that the real estate industry will gain from virtual staging:

• Showcase the Property’s Full Potential

It’s had to get a sense of an empty unit. Herein virtual staging allows for a space to feel lived-in and welcoming enabling the would-be buyers to picture themselves inside the property.

• It is Digital, Fast, and Non-Invasive

Virtual staging is a fast process, wherein there is no need to move the furnishings manually. Skillful real estate photo editing allows for filling in the space pretty quickly and effectively. There is no need to move stuff in or out like traditional staging.

• It is Flexible with Limitless Design Options

A cramped room can be converted into a spacious area, or a closet can be converted into a craft space. There is so much flexibility that can be applied. You can apply a wide portfolio of furnishing options to create the interior in a number of themes.

• It is a Great Marketing Tool for Real Estate Agents

Potential buyers value property photographs greatly, and what better than virtually staged pictures of the space that give them a broader perspective on space and functionality. The better you are able to display the potential of a vacant room, the better sales pitch you put.

• It is more Cost-Effective than Traditional Home Staging

It is obvious, and as we have also talked about this earlier in this article, that virtual staging does away with so many labor-intensive and time-consuming tasks, which makes it a worthy investment.

• It Provides Comfort and Ease for Sellers

As a seller one doesn’t have to be present at the site of the property for staging. Virtual staging means you can easily adapt this while at your home.

Virtual staging increases the buyer interest and therefore leads to better sale conversion. Real estate agents can maximize a property’s worth by implementing profound and advanced virtual staging with creative photo editing services to stage the unit suitable to a wide range of styles before listing.